Willard Battery Xpress
Store Partnership Programme

Willard Xpress Store Partnership

Independent dealers signing up for the Willard Battery Xpress programme can significantly improve their businesses. Those who were not previously in the battery business, have taken the marketplace by storm, their battery sales having grown exponentially. We have witnessed an ongoing roll-out of Xpress stores throughout the country, establishing a cohesive partnership going forward.

As part of the Willard Battery Xpress product offering, we are committed to delivering a superior level of service and product offering to our valued customers. Some of these include:

  • Customised store signage.
  • Point of sale material.
  • Battery Application Guide.
  • Technical assistance and training.
  • Annual Xpress regional meetings.
  • Annual Xpress promotions.
  • Activation days for the opening of the store.
  • Digital marketing exposure.
  • Online reward programme.

Benefits of a Willard Battery Xpress dealer:

  • Willard Battery Xpress is a recognised battery specialist destination.
  • Willard Battery Xpress are marketed and established as an independent store.
  • Access to the full range of Willard batteries and other exclusive products.
  • Value added customer promotions.
  • Advertising and support.
  • Access to a portal dedicated per individual store.
STORE LOCATOR